Emerging Trends – March 2024 Price:$895.00
The mobility industry is undergoing the biggest transformation of its 100-year history. While CASE, i.e., Connected vehicle, Autonomous technology, Services and Electrification remain the important elements of the transition, the foundation of the shift is the evolution from a mechanical hardware-centric system to a cloud-connected, software-centric and sustainable re-engineering of the vehicle as a platform.
Using a decade of experience of observing the transformation of the mobility industry and analyzing the emerging technology trends, this report takes a close look at recent developments, distils the technologies showcased by stakeholders and frames them in the context of the changes evolving over the past decade.
The result is a set of twelve specific themes or trends that define this transformation of the industry. The trends emerge not from one tradeshow or one story of the month, but from linking many developments over the years, stacking up recent stories, press releases or technology demonstrations with perspectives from the past. These represent the building blocks of the report.
Some Testimonials:
“The Evolution in Mobility Technology report by PG Mobility Analysis stands out for its comprehensive exploration of the ever-evolving transport sector, enriched by Partha’s profound industry insights. Leveraging Dr. Goswami’s extensive background, the report skillfully distills complex industry movements, enriching them with detailed observations and empirical data. It emerges as an invaluable resource, offering remarkable depth of information at an unbeatable value.” – Scott J. Mccormick, Connected Vehicle Trade Association
“The Evolution in Mobility Technology report from PG Mobility Analysis takes the many rapidly moving industry trends, filters them through Partha’s deep experience as an industry insider, and bolsters his insights with observations and raw data. It’s a trove of information at an excellent price.” – Andy Gryc, Co-founder, Third Law autotech marketing
The Report is a Bird’s Eye View of the Industry
Everything, Everywhere, All at Once – The title of the 2023 Oscar winning movie perfectly summarizes the changes in the automotive industry and the report captures exactly that.
For the full 60-page report, Click here, provide contact, enter “Trend report 2024” in subject line >> Contact PG Mobility Analysis
The industry, while overhauling its portfolio to shift from internal combustion engine (ICE) vehicles to electric vehicles (EV), is also having to transform the very architecture from a hardware-centric to a software-centric platform that is literally impacting all of its modus operandi – from product development, to testing, validation, supply chain management, and even internal culture and leadership.
One of the key impacts is that the value or supply chain is going to look very different, with convergence between the transportation and the technology industry.
Some Recent Highlights of the Changes in the Industry – that provide the context in the report include:
- Apple finally shut down its decade-long project to build a car, while Sony is testing the waters by forming JV with Honda to launch its own electric vehicle in 2026. Back in China, Xiaomi launched its own smart vehicle SU7, showcasing the car and its flagship smartphone under one booth at Mobile World Congress (MWC).
- The standardization of software, processes and tools has gathered significant momentum, with an alliance formed to accelerate open collaboration between multiple standards bodies, such as COVESA, SOAFEE, Eclipse SDV and AUTOSAR. Giving a nod to the concept of software as a tangible asset, multiple OEMs, software developers and traditional supply chain came together to form a marketplace of software name ‘SDVerse’ (https://www.sdverse.auto/)
- Despite the buzz and the hype, Auto industry is embracing AI in multiple applications – from use of large language models (LLM) for improved voice assistants to teaching neural networks to better maneuver future autonomous vehicles.
- Technology development has accelerated in China. Chinese Lidar tech company Robosense, for example, now claims to be the provider of most number of OEM clients with series production contracts and the largest number of design wins.
- While the EV-only brands such as Tesla, Rivian, Nio, Xpeng etc. are the early movers to develop their clean sheet SDV architecture, almost all major OEMs now have significant investments to develop their versions of SDV over the coming decade.
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What You Get – The key takeaways
While recent developments in the mobility industry provide the context to understand the changing landscape, connecting the dots with historical perspective and a sense of the future trajectory, provide the key takeaway of the report. In addition to laying out the key themes of the current landscape, the forward-looking implications and insights on what to expect leave you with food for thought, as you build your own roadmap for product, technology or services.
Dealing with the Change
The final conclusions will hopefully make you and your organizations think more holistically about the future of mobility. Business as usual is no longer the option in an industry which remained mostly the same over the last century, but is now changing fast. Understanding the lego blocks of this metamorphosis is more important than ever in developing the right mindset for all decision makers – both in technical and business domains.
Based on my decade-long experience in educating technology developers and leaders in a very large automotive OEM, I believe this report will be a useful addition to your organization library and to anyone focusing on the strategy or roadmap development of technology.
The comprehensive report brings you up to speed on the current state of the industry and is priced at $895.00.
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